Educating the public in an effective manner was no easy task. We had to get some personalities, namely breast surgeons, and also breast cancer survivors to help in this cause of educating the public. Our original intention of just using leaflets and pamphlets was expanded on professional advice and assistance to include local news and health pages, publications, electronic media and other health related media to get more coverage and hopefully reach even more people.  

There were TV documentary/news segments, radio talk shows in addition to interviews from publication journalists. The education thrust began in September and ran into the 3^rd week of October 2001. 

We wish to record our thanks to the many publications/TV/Radio show producers and the interviewers/journalists who helped to make our education campaign possible.
 

We wish to thank Susan Ng of The Link Communications for coordinating the media and our volunteer experts and spokespersons.

We also wish to thank  for hosting our advertisements for the Subsidised Mammogram online registration as well as for the Breast Info Centre on our website for a specified period during the Campaign Month. 

The Public Forum in Kuala Lumpur was held following the Official Launch of the Breast Cancer Awareness Campaign 2001 on the 4^th October, 2001 at the Auditorium Pusat Darah Negara, Jalan Tun Razak, Kuala Lumpur. 

We are indeed grateful to all our speakers for spending valuable time for this cause.

Prof Dr Zulfiqar Annual, Professor of Radiology, Hospital Universiti Kebangsaan Malaysia – Early Detection of Breast Cancer

Dato’ Dr Suseela Nair, Consultant Surgeon – Management Aspects of Breast Cancer

Ms L. Mageswary, Dietitician – Breast Cancer and The Nutrition Connection

Ms Ranjit Kaur, Breast Cancer Welfare Association & Breast Cancer Survivor – A Journey to Survival. 

Full article on Breast Cancer and The Nutrition Connection

Downloadable file of Prof Dr Zulfiqar’s talk – In this Acrobat readable format, you will see images of mammography and breast biopsy in progress, as well as photos of changes in the breasts that should alert you!

Beyond Breast Cancer- Lessons I learnt – This is an account from one of those who heard the talk by Ms Ranjit 

Exhibitions  - Breast Cancer Awareness
These were held in both Kuala Lumpur and Kota Bharu. The exhibits on the Breast Cancer and Early Detection at the Launch were subsequently displayed in Hospital Kuala Lumpur for the duration of the campaign.