The New College of Radiology logo
Rationale of the logo design The abbreviation of the 'College of Radiology' is given typographic treatment to create a simple illustrative logotype ligature. Part of the letter 'R' is intentionally in reverse white to connote the see through effect of an 'X'-ray. This represents the part of the human body which is focused upon during the procedure. The illustration also relays a clear message of what the 'College of Radiology' as well as what its objectives are associated with. Instead of a simple or direct 'O', that letter (in the logo) is substituted for a black circle (the background upon which part of the letter 'R' sits) in order to create a unique and instantly recognisable visual identity of the institute. 
| The MRS Logo Dato’ Dr Joginder Singh’s input was vital to the birth of the MRS logo. After 25 years, the logo is now our “heirloom” |
This logo is intentionally simple in order to enable immediate association. The corporate feel is intentionally retained to suggest reliability, trustworthiness which is important for the institute. The same fonts are intentionally used for visual synergy and legibility especially when the entire logo is reduced substantially in size. The text remains flush left with the left and right margin measuring X cm. The top margin measures approximately X cm. The font which best complements this logo as well as letterhead design is Arial or Helvetica, size 11 with a (minimal leading) of 16pt. For optimum visual purposes, another alternative smaller font size would be 10 points with a leading of 14 points. |