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Visionary Champion Of Breast Cancer Awareness And Research Evelyn Lauder – 12 August 1936 to 12 November 2011 The College of Radiology mourns the passing of Evelyn Lauder, who was co-creator of the Pink Ribbon symbol for breast cancer awareness. She was 75 years old. She passed away from complications of non-genetic ovarian cancer (first diagnosed with the cancer in 2007).
At Estee Lauder, she was Senior Corporate Vice President and Head of Fragrance Development worldwide at the time of her passing. Evelyn has been exemplary in tirelessly championing breast cancer research and awareness since 1992. She launched the Estée Lauder Companies Breast Cancer Awareness (BCA) Campaign. Since 1992, each year, the BCA Campaign raises funds through its brands, employees and retail partners around the world to help support breast cancer research and raise breast cancer awareness.
In Malaysia, the main objectives of the campaign are to create awareness that early detection saves lives and raise funds to help breast cancer-championing NGOs. By 2011, more than RM2million had been raised for the Breast Cancer Welfare Association, National Cancer Society of Malaysia, Cancer Research Initiatives Foundation and College of Radiology Academy of Medicine of Malaysia.
The CoR offers their deepest condolences to her family and the Estée Lauder Companies.
Kuantan ‘Zumba® Fitness’ Charity for Breast Cancer Awareness Program, Kuantan, Pahang – 19 Nov 2011 Two hours just flew by as the 200 participants, including students and groups from various institutions, departments and NGOs in Kuantan, danced their way to fitness. This was the first time such an event was organised in Kuantan and for that matter, also in Pahang. Everyone who attended this event had fun with Zumba. The youngest participant was a 5 year old girl who really grooved to the music and out-did the adults trying their hand at Zumba. The organisers could not be happier with the event being such a success.
Estee Lauder Group of Companies Breast Cancer Awareness Campaign raised RM550,000 in 2011, Kuala Lumpur – 8 Nov 2011 At a cheque presentation luncheon, acting Managing Director of Suria Meriang, Mr. Liew Kim Seng presented a mock cheque of RM550,000 to the National Cancer Society of Malaysia, Breast Cancer Welfare Association, College of Radiology Malaysia and Cancer Initiatives Research Foundation. The Estee Lauder Companies management team, press editors from the STAR, Sin Chew and Harian Metro were also present at the ceremony. This took place at The Boulevard, Mid Valley City.
Estee Lauder Companies Breast Cancer Awareness Campaign Illumination event 2011, Pavilion, Kuala Lumpur – 14 Oct 2011 Simultaneous illumination of 3 landmarks in pink added colour to the night of Friday,14th October 2011,in Kuala Lumpur. They were Jalan Bukit Bintang, KL Tower and Bangunan Sultan Abdul Samad. The Estee Lauder Companies Breast Cancer Awareness Campaign (ELC BCAC) event was launched in Pavilion Kuala Lumpur in the central concourse on 14th October night. However, outdoor activities were held earlier in the evening at the entrance to Pavilion. There were booths for face painting, sale of Limited Edition Pink merchandise (Pink passport sets, pink t-shirts), sale of Hwa Tai biscuits, Macaroons tower booth, and the Breast Cancer Welfare Association booth for education and advice
Breast Health Awareness in Sandakan, Sabah 2006-2011 In conjunction with Pink October 2011, a Charity Dinner was held in Hotel Sabah, Sandakan on 9 Oct 2011. To showcase the Sandakan breast health activities, a video was aired during the dinner.
The video clip collates the outreach activities carried out by the Sandakan Breast Health Awareness Committee in Sabah from 2006 to 2011. The activities ranged from public awareness talks covering breast cancer, nutrition and breast self-examination to provision of moral support, donations and prosthesis for breast cancer patients. They also focused on grass-root awareness among schoolgirls and will continue to reach out to the rural areas in Sabah. Activities were carried out in collaboration with many partners. The Sandakan Breast Health Awareness Committee thanks the many parties (people, organisations and corporations) that helped them achieve so much and go this far.
Launch Of Hospis Malaysia’s Newly Renovated Building, Kuala Lumpur – 15 Sep 2011 Hospis Malaysia reached a new milestone as it launched its newly renovated building to provide for holistic palliative care for its growing number of patients. Present to grace the launch was Encik Rohazam Shah bin Ahmad, private secretary of YB Dato’ Seri Mohamed Khaled Nordin, the Minister of Higher Education Malaysia. During his speech, he urged all NGOS and professional organisations, public and private healthcare and educational institutions and communities to join hands to promote the agenda for quality end-of-life care.
MURNI: BCWA Breast Cancer Awareness and Supportive Care Reach Out to Rural Women, Kuala Lumpur - 26 July 2011 MURNI (Mobile Unit Reaching Nationwide with Information) programme was launched at Menara Kuala Lumpur by Yang Amat Berbahagia Puan Sri Norainee Abdul Rahman, wife of the Deputy Prime Minister. This initiative by the Breast Cancer Welfare Association (BCWA) Malaysia extends the range of support and education awareness programmes that BCWA has been known for since its inception in 1986. This pink mobile unit will reach out to women in the fringe of the cities and rural areas, and the first stop will be Gombak.
Breast Health Outreach for Schools, Beluran, Sabah – 11 Mar 2011 Recently, IJM Plantations Berhad continued with its public education programme promoting breast health awareness. The Group collaborated with the Sandakan Breast Health Awareness Committee and the Duchess of Kent Hospital. Together, they initiated their inaugural breast health outreach programme to one of the local secondary schools in the Beluran district outside Sandakan.
Breast Cancer Awareness at Montfort Girls Youth Camp, Penampang, Sabah – 5 Mar 2011 A breast cancer awareness talk and self-breast examination demonstration was held on 5th Mar 2011, Saturday from 9.30am to 12 noon at Montfort Girls Youth Camp in Penampang. Thirty girls from 18 to 23 years of age attended the workshop. Breast cancer survivors Wong Yun Kim and Lucilla Pang shared their experience living through breast cancer.
Estee Lauder Companies Malaysia Appreciation Lunch/Cheque Presentation, Sage Restaurant, Kuala Lumpur – 14 Jan 2011 The College of Radiology received a cheque for RM112,500 for its Mammogram Programmes from the Estee Lauder Companies Malaysia (ELCM) on 14 Jan 2011, at a luncheon in Sage Restaurant, Gardens Residences, Kuala Lumpur. The donations were raised from the 2010 ELCM Breast Cancer Awareness Campaign. Mr Michael Liew (Chairperson of the ELCM BCA 2010) and Ms Sharyn Wong (Advisor of the ELCM BCA 2010) together with the Managing Director of ELCM, Mr Loo Kai Nan were present at the luncheon. The other recipients of funds raised were the Breast Cancer Welfare Association of Malaysia, Cancer Research Initiatives Foundation and the National Cancer Society of Malaysia.
Kinabalu Pink Ribbon Annual Volunteers Nite, Kuching – 18 Dec 2010 Eighty survivors and their families and volunteers turned up at the Kinabalu Pink Ribbon (KPR) Annual Volunteers’ Night held at the KPR Centre. It was an evening of fun and good food. The KPR medical advisors, Dr Jaswant Singh and Dr Anita, as well as Dr Law from Damai Specialist Centre were also present at the event that feted the volunteers. There was a lucky dip and games such as musical chairs.
RM45,000 Raised for Breast Cancer Awareness at the FMM & BCWA Putrajaya Pink Carnival, Putrajaya – 28 Nov 2010 The Federation of Malaysian Manufacturers (FMM) Women in Business Committee and the Breast Cancer Welfare Association (BCWA) co-organised a fun and fund raising carnival at Putrajaya Lake Club on Sunday, 28 November 2010. RM45,000 was raised and the funds were channelled to the BCWA Pink Challengers, the dragon boat team formed by breast cancer survivors. Amongst the activities were competition-class dragon boat and Harley Davidson bike rides, cupcake decorating contest, face painting, “jumping castle” and a sumptuous spread of food and beverages. There was also a breast cancer talk, a sharing session from breast cancer survivors and a lucky draw with attractive giveaways.
Dr Evelyn Ho wins at The Malaysian Women’s Weekly Great Women of Our Time 2010 Awards , Kuala Lumpur – 3 Nov 2010 Radiology Malaysia founder and editor, breast cancer advocate, consultant clinical radiologist and immediate past president of the College of Radiology, Academy of Medicine Malaysia, Dr Evelyn Ho, was named the “Most Inspiring Woman 2010”.
The “Great Women of Our Time” awards recognises the women who have excelled in six categories including the arts and media, finance and commerce as well as design and style.
Congratulations Dr Ho!
Congratulations to Kinabalu Pink Ribbon on their Official Launch, Kota Kinabalu – 30 Oct 2010 The Kinabalu Breast Cancer Support Association (Kinabalu Pink Ribbon) was officially launched by the Honourable Minister of Community Development and Consumer Affairs for Sabah, Y.B. Datuk Hjh. Azizah Bt. Mohd Dun. This very historic moment was held in Le Meridien Hotel in Kota Kinabalu in the presence of supporters, breast cancer survivors, friends and special guests. The ballroom was packed and it was a very emotional event for the breast cancer survivors of the KPR who had toiled to ensure a successful launch to a much needed mission. A public awareness forum was also held on the same day of the launch.
College of Radiology Malaysia Presents Teaching Breast Models and Posters to Six Breast Cancer Support Groups in Malaysia – 31 October 2010 The College of Radiology Academy of Medicine of Malaysia (CoR), as part of their 2010 breast health programme has donated teaching breast models and posters to Kinabalu Pink Ribbon (Kota Kinabalu), Sandakan Breast Cancer Awareness Committee, Segamat Breast Cancer Support Society, Breast Cancer Support Group Johor Bahru, Kuantan Breast Cancer Support Group and the Breast Cancer Welfare Association.
Frances Yip Enthrals at Pink Charity Concert in Aid of Breast Cancer Awareness, Kuala Lumpur& Estee Lauder Companies Malaysia Raised RM550,000 in their 2010 Breast Cancer Awareness Campaign – 29 Oct 2010 Frances Yip’s voice resonated through the Plenary Hall of the KL Convention Centre, enthralling fans who just could not have enough. Frances sang a repertoire of songs that delighted young and old, weaving in her story in a seamless fashion that rendered the whole concert more meaningful and complete. The live orchestra certainly added positively to it. This concert was special in that, Frances was herself diagnosed with breast cancer in 1996. Estee Lauder Companies Malaysia raised RM550,000 in 2010 for the Breast Cancer Welfare Association, National Cancer Society of Malaysia, College of Radiology and Cancer Research Initiatives Foundation.
Pink October – International Breast Cancer Awareness Month - Take Your Pledge Now!!! Estee Lauder Companies Malaysia has launched their inaugural Breast Cancer Awareness www.elcbca.com.my website. It is packed with educational information, illumination gallery, events calendar and the Global Pledge Widget. This is interactive and fun so hurry on there to Take Your Pledge!!! Everyone counts in the fight against breast cancer – Connect, Communicate and Conquer!
Step #2: Click on “TAKE YOUR PLEDGE” on the navigation bar.
Step #3: Wear your prettiest pink top (or any other as you like). Place your RIGHT palm over your breast (or heart). Put on your best smile and click.
Step #4: You can snap your PLEDGE PICTURE with your webcam. No webcam? Fear NOT. Just snap your PLEDGE PICTURE with your camera and upload it into the widget.
Step #5: Click on the Facebook OR Twitter Sharer and share this with your family and friends!
ACP Magazines Launches The Pink Project with The Pink Shopping Night at Mid Valley Megamall, Kuala Lumpur – 12 Oct 2010 The East Atrium in the Mid Valley Megamall was abuzz with activities by 3.30pm as more and more came to browse the booths from the Breast Cancer Welfare Association, the Great Wall of Kisses and to start queueing for the goody bags worth RM150 for the first 500 readers of ACP magazines (Harper’s BAZAAR, The Malaysian Women’s Weekly, CLEO and Cosmopolitan).
A health talk on Taking Charge of My Breast Health, a flash mob, lucky draws for the Walk for Pink Challenge and special discounts/promotions from participating retail stores with the “pink shopping card” from 6pm to 10pm were amongst some of the exciting activities for the readers.
The Estee Lauder Companies’ Malaysia Breast Cancer Awareness Campaign Roadshow, Mid Valley Megamall, Kuala Lumpur – 8-10 Oct 2010 This year, the ELC Mall Roadshows continue as part of a multi-pronged BCAC strategy. They were held at Mid Valley Centre Court (8-10th October 2010) and 1 Utama Shopping Centre (New Wing), Ground Floor High Street (15-17th October 2010). At the roadshows, complimentary clinical breast examination and talks by health experts, nutritionist and physiotherapists were available with the support of Sime Darby Healthcare. Booths with activities from the Breast Cancer Welfare Association, the National Cancer Society and CARIF were on hand to offer answers to queries. In addition, the Pink Photo Wall by Sony and limited edition ELC merchandise were on sale to raise funds.
MenCare Corporate Partners Launch, Kuala Lumpur – 7 Oct 2010 Yang Berhormat Senator Dato’ Seri Shahrizat Abdul Jalil graced the National Council of Women’s Organisations (NCWO) MenCare Corporate Programme Launch supported by Pfizer (Malaysia) at the Sime Darby Convention Centre Kuala Lumpur. The NCWO MenCare Initiative, a collaboration between Pfizer and NCWO, is an advocacy programme which endeavours to encourage men to support breast cancer screening for the women in their lives, to reduce morbidity and mortality as a result of breast cancer. Yang Berhormat Senator Dato’ Seri Shahrizat Abdul Jalil announced the partners – Pfizer Malaysia, Felda, IMBA Malaysia, the National Union of Plantation Workers (NUPW) and MCIS Zurich. Each received a MenCare Corporate Kit providing guidance for the implementation of MenCare activities and policies in their respective organisations.
Calcifications in a Mammogram – what is this? Exactly what is this you read in your mammogram report or that your Radiologist tells you? Sometimes, they tell you a tissue sampling of the calcifications are needed? Why?
Examples of Breast Reconstruction – Photos included Warning:These photos of examples of reconstructed breasts may distress some, please do not view if so. Click here for article
Sections on Breast Cancer Facts and Stats, Who’s in Charge of Breast Health, Self breast examination (who, what, where, why, when and how), Breast Imaging options (when and what to do), Mammogram Myths, Treatment, The Younger Women & Breast Health, Testimonies, i.e. The A to Z of breast health - click here
Are you receiving a high quality mammogram? The CoR’s National Mammography Practice Survey 2005 A high quality mammogram is a prerequisite for good interpretation/reading by the radiologist. The CoR’s report on the survey showed Malaysia was on the right track but there was room for improvement. We thank our ever generous partners in prevention (Meditel and Agfa ASEAN) for helping to finance the survey. The results were presented in a paper (poster presentation) at the 3rd Teaching Course of the Asian Breast Diseases Association 28-30 May 2005. This paper submitted for Poster Presentation won the Best Poster Award.
Our Question & Answer Sectionhas now become an archive but the questions that are frequently asked with their answers continue to be available as an archive. Search this archive first as someone else has probably already asked the question you have in mind.
We still welcome queries, comments, observations. Click here!
Educational Material and Collaterals
The Art of Being Breast Aware – a Beginner’s Guide to Breast Health and Self Breast Checks This book is an essential guide for those starting out, finding difficulty doing self breast examination or are terrified of even touching their breasts for fear of finding a cancer! As fear of cancer does not make the disease go away, the author, Dr Evelyn Ho approaches this in a positive manner. This handy book in English, Malay or Mandarin is your first step towards understanding your breasts.
The 2nd Edition of the Art of Being Breast Aware was published in October 2009. There are some updates as well as a new chapter to clear the confusion over lump, lumps and lumpiness as a texture.
The 2nd Edition is now available from the College of Radiology Secretariat and Breast Cancer Welfare Association. If you wish to donate towards some copies or need them for your support organisation, please contact us at the College of Radiology Secretariat.
Download materials for use as flyers, posters, aids for you to start spreading the message of Breast Health: Click here The CoR welcomes you to use these collaterals, please credit the source as Radiology Malaysia: www.radiologymalaysia.org
Breast Cancer Support Groups in Malaysia and the region
Other than Selangor, there are various breast cancer support groups in the various states in Malaysia (eg Johor Bahru, Segamat, Pontian, Malacca, Terengganu, Kota Bharu, Sabah, Penang).
Links to articles related to breast health and also breast cancer information websites such as for handling nausea with chemotherapy as well as ideas for headwear when you hair falls out in reaction to the chemotherapy are available here.
Archive of reports of Activities in the years since the establishment of the Radiology Malaysia and the inaugural College of Radiology National Breast Cancer Awareness Campaign can be found here:
Meditel Electronics/Siemens and Johnson & Johnson have been staunch supporters of the College of Radiology’s community based activities since 2001. More caring organisations joined these generous sponsors as the Estee Lauder Group of Companies donated RM 60,000 while the Wear It Pink 2 Campaign (Pantai Medical Centre, Bangsar) contributed RM 100,000 in 2006. Estée Lauder Group of Companies continues to donate to our Mammogram programmes to date! THANK YOU SO MUCH!
Avon, Abex Medical Systems, Agfa Asean, FujiFilm, Richmatt, SecuMedi, Microsoft Malaysia, Mandarin Oriental, Sri Nyonya and a long list of individuals as well as other companies have contributed in their own way to our various programmes. The MMA Foundation Radiology Fund, set up with funds from the College of Radiology has also been integral in the provision of funds for the subsidies for the mammogram programmes.
The difference our various programmes and the Breast Health Info Centre/Pusat Sumber Kanser Payudara has made in peoples’ lives will be the living testimony and thanks that we hope will make up for the fact that words are inadequate to express our gratitude to all the various sponsors and individuals that have made things happen!
“Together Everyone Achieves More”
Please help us to spread the word...
Please, help us to spread the facts about breast cancer and its early detection by telling your family, friends, business associates, and other people you come into contact with.
Visit the Breast Health Info Centre and empower yourselves with the information that may save lives!
Dr Evelyn Ho Radiology Malaysia Webeditor
December, 2011
CoR Value Added Mammogram Programme 2011
Estee Lauder is our sponsor for this year’s CoR Value Added Mammogram Programme.
The vetting centres are Segamat and Johor Bahru. Only those eligible will be able to access this programme.
Hospis Malaysia is introducing A Carer’s Guide. This is a booklet with information for people caring for a palliative care patients at home. It has been put together after talking to patients and carers about some of the problems they face and as a response to their request for more information. The booklet contains information about Hospis Malaysia’s services as well as advice about how to care for patients at home.
Free External Breast Prostheses in Terengganu – 22 May 2008
Terengganu has now officially announced that they will provide all women in their state with a free external prosthesis and mastectomy bras. You need to be registered with the General Hospital in Terengganu to be eligible for this service. Talk to Staff Nurse Toh in surgical outpatient department at the hospital for more information.
Expatriate Cancer Support Group
This is an informal meeting, held every 3rd Tuesday of each month and started by Amanita. The first meeting was held on 19th Feb 2008. For more information, contact info@amanita.com.my or Tel: +603-2162 8215
Pink Paddlers – The Movie
Jasmine Ng and Suzette Cody (a long-time volunteer at the Breast Cancer Foundation Singapore), both from Singapore completed in end 2007, a documentary film.
Pink Paddlers, is about a courageous motley crew of women, paddling in a dragonboat team, racing to battle breast cancer, and to raise awareness.
These mothers-daughters-girlfriends-wives of all shapes and sizes, from ages 26 to 66, came together with other sister survivors from world-over, to race at the inaugural breast cancer survivors Dragonboat World Championships held in Singapore. A team from Kuala Lumpur, the ladies from Dragons Abreast KL, also competed.
Radiology Malaysia wishes to thank the following (in no specific order) volunteer translators for their assistance in the website articles and other collaterals.
Mandarin translation volunteers who responded to an article in the Sin Chew Jit Poh in 2007. Nancy Wong Lin See Angeline JC Lok Tan Yuen Fen Wong Soh Wei Yeow Kok Keng Niki Cheong Ox-Fei Lian Hua Min Ng Gwek Kor Chong Kin Fatt Wong Pei Chee Heng Phaik Heok Yee Pik Lai Ong Luo Bin Cindy Lim Liew Chong Sing
Mandarin Translation Volunteers since 2002 Chin Lee Fong Kwan Yau Oi Tan Yee Chin
Bahasa Malaysia Translation Volunteers Lewis Lim Hashimah Hashim Nitra Sari Omar Brian Lariche Mohd Shujairi
Jessica Lew, 18 years old Radiology Malaysia Fun Quiz 2006 Winner:
“Even though I didn’t win any of the prizes I deeply wished to win, I did win something - more knowledge and information about breast cancer programmes that the College of Radiology organized. I shared the informational pamphlets given in my goodie bag, by putting them up in my classroom information board. It's very enlightening for my friends and teachers to read. Many of them are very ignorant about breast cancer.”
MyStory:CeritaKu Inspirational Stories to give insight, help you and your loved ones deal with cancer
The 2005 Radiology Malaysia-Meditel MyStory:CeritaKu contest brought out the best in Malaysians. So many heart wrenching stories were submitted and the judges had a difficult time selecting the winners. Being able to write about your experiences is victory in itself.
Ranjit Kaur, President of Reach to Recovery International Breast Cancer Support Network: “The pain of breast cancer is not physical but emotional…” Read her personal account (courtesy of The Lancet)
Rene’e Conquers Mt Kilimanjaro
I was struggling to regain some semblance of my former self after undergoing treatments for breast cancer. So I decided to take up the challenge to climb the highest free-standing mountain in the world!
The commonest worry amongst our readers appears to be breast pain. If the pain is episodic, fleeting and sometimes, there is no pain at all, these are probably due to hormonal related changes. Should the breast pain be debilitating or interfering with your normal lifestyle, please see your doctor! Read more about breast cancer signs
The College of Radiology Mammogram Programme
The Subsidised Mammogram Programme (SMP) was spearheaded by the College of Radiology and the MMA Foundation Radiology Fund, with the Foundation providing the subsidy for the mammograms. Centres which volunteered as mammogram providers since 2004 had to pass an accreditation process to ensure the minimum quality for mammograms was attained. In 2002, the COR wrote to private mammography centres to hold special programmes or discounts for breast screening in their respective centres. Since then, many have responded and continue to hold programmes annually.
American Cancer Society Books translated into Bahasa Malaysia are now available at the National Cancer Society of Malaysia
Titles include: Soal Jawab Tentang Kanser Payudara Lumpektomi: Panduan Untuk Pesakit Mastektomi: Panduan Untuk Pesakit Memahami Kemoterapi: Panduan Untuk Pesakit dan Keluarga Untuk Wanita Yang Menghidap Kanser Payudara
Breast Health Outreach for Schools, Beluran, Sabah – 11 Mar 2011
Estee Lauder Companies Malaysia Appreciation Lunch/Cheque Presentation, Sage Restaurant, Kuala Lumpur – 14 Jan 2011
Kinabalu Pink Ribbon Annual Volunteers Nite, Kuching – 18 Dec 2010
Calcifications in a Mammogram – what is this? 
The Art of Being Breast Aware – a Beginner’s Guide to Breast Health and Self Breast Checks
Archive of reports of Activities
