Revised 27/10/2009
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2009 Activities ...
|  Anita Sarawak Wows All at the Estée Lauder Companies Malaysia Charity Gala Dinner & Auction 2009 – 24 Oct 2009
Guests at the Estée Lauder Companies Malaysia (ELC) Charity Gala Dinner & Auction were delighted by the energetic and highly entertaining diva, Anita Sarawak. Coming in early in the order of events because of another appointment was a blessing in disguise, as she got everyone tapping their feet, clapping their hands or joining her in the singing. The very capable emcee of the night was none other than well known celebrity Yasmin Yusuff. She introduced Mr Loo Kai Nan, Managing Director of ELC Malaysia who gave a speech of ELC’s endeavours in breast cancer awareness and fund raising.
Click here for more
|  Me & My Breasts, Bangsar Village II, Kuala Lumpur – 24 Oct 2009
It was a hot Saturday afternoon and nearly 30 participants gathered in the cool air-conditioned Event Hall of Bangsar Village II to be part of an interactive talk on how to understand the breasts, perform effective self breast examination and find out more about imaging of the breasts, especially with respect to screening for breast cancer.
Click here for more
|  World Pink Roadshow in Kuala Lumpur – October 2009
Estée Lauder Companies Malaysia Breast Cancer Awareness Campaign World Pink Road Shows were held at Gardens Mall and Suria KLCC over the 9-11th and 16-18th October weekends. Free health talks and clinical services (clinical examination of the breasts), the World Pink Photo Wall by Sony Cybershot, and special items to raise funds for the ELC initiative, including the World Pink polo-neck T shirt and enamel pink ribbon, enjoyed brisk sales.
Click here for more
|  1st KL Girls Brigade Company Gets Breast Aware, Kuala Lumpur – 10 Oct 2009
The 1st Kuala Lumpur Girls Brigade Company had a different programme prepared for them on the Saturday afternoon of 10th October, 2009. The Girls Brigade members ranged from 12 to 18 years of age, possibly the best age at which to create the need to be breast aware and how to familiarise themselves with their breasts, and its development.
For the report – click here
|  The Estée Lauder Companies Malaysia World Pink Mall Roadshow Media Kick-Off @ The Gardens Mall, Kuala Lumpur – 9 Oct 2009
The Estée Lauder Companies (ELC) Malaysia World Pink Mall Roadshow media kick-off was yet another glamorous affair with many celebrities attending this worthy cause to bring breast health and cancer awareness to the malls. In addition to the speeches, there was also the Launch of the Pink Wall by Sony Cybershot and the Illumination of the Gardens.
For the report – click here
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Menara Kuala Lumpur Lights Up In Pink – 3 Oct 2009
“World Pink, World Without Breast Cancer” – these were the words lighting up the Menara Kuala Lumpur as part of the Estée Lauder Companies’ Global Landmarks Illumination Initiative at just after 8pm on a balmy Saturday night. Base jumpers thrilled the crowd made up mainly of those who had just completed their Walk for World Pink earlier in the evening.
Read more here and view the video of the illumination
|  College of Radiology WALKS for WORLD PINK, Kuala Lumpur – 3 Oct 2009
It was great weather for College of Radiology members, supporters and friends to join Estée Lauder Companies’ initiative to raise breast cancer awareness and funds, i.e. Walk for World Pink at Menara Kuala Lumpur. The walk flagged off at 6.30pm, but participants and supporters were there earlier with a host of activities to keep everyone’s spirits high despite the humidity! There were at least 1,200 registered for the 3.8km walk, but many more came with their children to support the event, and walked together in solidarity for the common cause.
Read the full report here!
|  Stand Up For Pink @ Bangsar Village, Kuala Lumpur – 1 Oct 2009
Bangsar Village goes pink for the first time in support of the International Breast Cancer Awareness Month of October. Together with the Malaysian Breast Cancer Council, Bangsar Village launched the Pledge Wall for Pink to encourage all to pledge to be breast aware and also help raise funds for the University Malaya Medical Centre Breast Cancer Fund.
Read the full report here!
|  Breast Awareness at the Reach To Recovery Training Workshop, Petaling Jaya – 2 August 2009
Although the breast health workshop was held after lunch on the 3rd and final day of the training programme, all the delegates to the RTR Training Workshop plus facilitators/enablers for the workshop kept up with Dr Evelyn Ho, as she breezed through the various aspects of breast health. The breast health workshop was part of the Reach to Recovery Training Workshop 2009, organised by the Breast Cancer Welfare Association.
Read the full report here!
|  “What Can I Do? I have a Woman’s Disease!” Breast Health Awareness in Sandakan, Sabah – 25 April 2009
“What can I do? I have a woman’s disease.” This optimistic response of a fifty-eight year old man sent jolts of laughter through the audience. A total contrast of what would have been expected to be a sombre topic, turned out to be an exciting and educational day at Sabah Hotel, Sandakan on Saturday, 25 April, 2009. A total of 420 participants, men and women, turned up for the forum. Admission was free.
Read more here!
|  The Estée Lauder Companies Breast Cancer Awareness Campaign Cheque Presentation, Kuala Lumpur – 23 Jan 2009
One of the Estée Lauder Companies (ELC) Breast Cancer Awareness Campaign 2008 highlights was the Charity Gala Dinner held in KL Hilton on the 16 Oct 2008. The event was another great success, true to the tradition of ELC activities.
On 23 Jan 2009, ELC held its cheque presentation luncheon in Chynna Restaurant, KL Hilton. Cheques of RM 70,000 was presented to Breast Cancer Welfare Association, National Cancer Society of Malaysia, Carif and College of Radiology, Academy of Medicine of Malaysia.
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 “What Cancer Means to Me…”
2007 Radiology
Malaysia-Kidz Magazine Challenge:
For full report on
winners, click here |  |
Elson Teo Yong Lin,
23 years old
Grand Prize Winner
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“BREAKING THE SILENCE SAVES LIVES” for me is
to put away women’s
fear of being diagnosed with breast cancer and taking steps to recover without their pride
getting in the way. Certain groups of women who have breast cancer choose not to face the truth and even try to ignore it.
They may feel embarrassed but at the same time fear losing their feminine “assets”. In my poster, I used apples to symbolize a woman’s breasts. It is indirect but the meaning behind the poster is to make them aware and feel comfortable in their own shoes. The small apple on the left symbolizes the size of a woman’s breast after treatment, smaller due
to cutting out the tumor (after the operation).
On the other hand, bigger and more appealing apple on right may look good on the outside, but it’s actually ‘ill’. Just as what my sub heading said, “It may look good on the
outside, but do you feel comfortable inside?” While the smaller apple may look less appealing but it promises health and reduces chances of getting to the critical stages of the disease that may take a life.
Women who are unfortunately forced to lose their “assets”
should be proud of who they are for the fact that they have taken big steps to put aside their pride and choose to live their life healthy and meaningfully. Be responsible for your own health.
Judges’ Note: The judges felt the creation was simple, direct, intelligent with clever use of metaphor. It was a visual manifestation of what having cancer may be like. The only comment was that, it did not need to
only represent breast
cancer but any cancer for that matter – that might
lie within the body undetected because the outside was still whole, intact and normal.
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