Revised 02/03/2012
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Estee Lauder Companies Breast Cancer Awareness Campaign Illumination event 2011, Pavilion, Kuala Lumpur – 14 Oct 2011
By Dr Evelyn Ho
Simultaneous illumination of 3 landmarks in pink added colour to the night of Friday,14th October 2011,in Kuala Lumpur. They were Jalan Bukit Bintang, KL Tower and Bangunan Sultan Abdul Samad.
The Estee Lauder Companies Breast Cancer Awareness Campaign (ELC BCAC) event was launched in Pavilion Kuala Lumpur in the central concourse on 14th October night. However, outdoor activities were held earlier in the evening at the entrance to Pavilion. There were booths for face painting, sale of Limited Edition Pink merchandise (Pink passport sets, pink t-shirts), sale of Hwa Tai biscuits, Macaroons tower booth, and the Breast Cancer Welfare Association booth for education and advice. Murni, the Breast Cancer Welfare Association mobile van was on hand to provide free breast checks. Buskers performance, dance crew, cheer leading and flash mob were some of the entertainment for the public.
Dato’ Yasmin Yusuff was the emcee for the event.
After speeches by Joyce Teh President of the ELC BCAC 2011; Dato’ Zuraidah Atan -Honorary Advisor, National Cancer Society of Malaysia (NCSM) and Puan Sri Datin Seri Dato’ Akmal Abdul Salam – Patron of the Breast Cancer Welfare Association (BCWA), ELC presented tokens of appreciation to all the corporate sponsors, as well introducing the four NGOs which are the beneficiaries of the fund raising activities of the ELC BCAC. Representing the organisations were Ranjit Kaur, CEO of BCWA, Toh Puan Dato’ Seri Aishah Ong – Trustee of Cancer Research Initiatives Foundation (CARIF), Dato’ Dr Humairah Samad Cheung – President College of Radiology (CoR) and Clare Ratnasingham, Vice-President of NCSM.
Everyone at the concourse then proceeded to the entrance of Pavilion to witness the illumination of Jalan Bukit Bintang. Another flash mob dance ensued with Noryn Aziz performing for the finale to the event.
| About the ELC BCAC
In 1992, the Estee Lauder Companies Breast Cancer Awareness Campaign was established. Mrs Evelyn Lauder together with the then Self Magazine (US) editor Alexander Penny created the PINK RIBBON which now is the symbol of breast health worldwide. The main objectives of the campaign are to create awareness that early detection saves lives and raise funds to help breast cancer-championing NGOs. By 2010, more than RM2million has been raised for the BCWA, NCSM, CARIF and CoR. Past activities included Charity Golf, Walk for World Pink, Charity Gala Dinners, Look Good Feel Good Workshops, Mall Road Shows and Frances Yip Charity Concert.
The inaugural landmark illumination in Kuala Lumpur was the Pavilion, just after it opened in 2007. In 2008 and 2009, the KL Tower was illuminated and in 2010, the Sultan Abdul Samad Building was added to the list of “pink” landmarks.
In 2011, from July to August 2011 were the Look Good Feel Good Workshops, Pink Carnivale & Fashion Extravaganza@ Pavilion & Mall Road Shows (14-16 Oct 2011) with the Charity Golf on 25 October at KL Golf & Country Club. Sime Darby Healthcare provided complimentary Doctor’s breast check at the Pink Carnivale.
| | Photos from the Event | | | | | |
| 
 NCR 2003 Report: Breast Cancer is still the top cancer amongst women 
Latest statistics from
the National Cancer Registry (NCR) show
that lung cancer is the most common cancer experienced by men in the country, whilst
breast cancer is the top cancer in women. Lung cancer accounts for 13.8 per cent of cancer cases among men. For women, breast cancer accounts
for 31 per cent of cases. Click here for National Cancer Registry Reports | |
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